During the epidemic, education companies began to bulk sms service rethink the success and failure of free learning and customer acquisition after experiencing the low traffic conversion of free learning at home during the epidemic. Low conversion means low revenue, low revenue means low cash flow, and low cash flow means low market fees. At the other end of the bulk sms service market, due to the epidemic, countless offline education companies have begun to deploy online. The online market, which had previously appeared to have high costs, has further increased the cost of market launch. For online education with low gross profit, how to acquire customers at a lower cost has become an important issue.
Since the beginning of 2019, private domain traffic bulk sms service operations have begun to rise, and the distribution of existing users in private domain traffic has become a very important part of private domain traffic operations in 2020. Today we will talk about private domain traffic in education. The pits and opportunities for distribution fission. 1. The long and short of private domain traffic distribution fission In the current mainstream private domain traffic distribution bulk sms service fission cases, mainstream online education companies such as Yuanfudao, Xueersi, etc. have launched some similar distribution or fission courses. The traditional distribution fission focuses more on courses with unit prices, such as 19.9, 29.9, and 39.9 courses.
Now the distribution fission has evolved into a 0 bulk sms service yuan experience course. From the perspective of the links, it includes the experience period and the formal trainee period of the students. The recommended products and tools include full-cycle products and short-cycle products. In the current situation that the fission and customer acquisition effect of the current circle of friends continues to decline, the fission sharing process of each family is still bulk sms service mainly based on poster content. At present, the contact of ordinary users is low, and the conversion rate continues to decline. Yifan recently tested According to the data, the rate of posters transferring orders is only 20%-35%. How to improve the distribution fission ability before learning - during learning - after learning? It is a very critical part of doing a good job of distribution fission. In terms of distribution fission,