Online content for new events. One thing is for sure, Christmas will always come Team. Now is the time to test which channels, means, messages and modalities work for theaters. rather than offline to online. It's Christmas, but keep in mind further programming and related promotions for the 2021 theater season and beyond. Learn for the future. From the Regional to the National Theatre is an outing for many, a luxury in that regard. An evening in the theater isn't complete without sitting in a red plush toy. Take a break with a good glass of wine or plan ahead for dinner. Do people still want to watch dramas if this is no longer possible? Wilminktheater and Muziekcentrum Enschede presented the Theater Thuis Box.
A box filled with snacks and drinks to turn Whatsapp Database your own living room into a theater hall. Evoke the feeling of an equally pleasant evening. The boxes sold out quickly, so there's definitely still demand. Theaters often have regional functions. Now that everything is online, this has suddenly become a national feature. When it comes to digital marketing, this requires a different approach. After all, you're dealing with a wider target group who've never heard of theater.
With the See Think Do Care model, a target group has been identified for each stage. The message remains the same "Christmas will always come", but each stage has different goals. From notification and enthusiasm (on the See and Think stage) to buying the Theatre Home Box and performances on the Do stage. The nursing stage now has to show if the new target group is permanently fascinated and will also visit theatres (online) for the next season. Visuals by the Nijhuis team. Use other channels and approach the right target group © Nijhuis team.