Maybe they want to know a bit more about your product or service before giving you their email address. Whatever the reason, shouldn't you make it as easy as possible for them? But back to our client. In addition to the hard-to-find number, we faced another problem: a personalized phone number. You already know the vanity numbers. These are those phone numbers where the letters are replaced with numbers to make the number more memorable. Such as 1-800-FLOWERS or 1-800-SOS-TAXI. Unfortunately,
AdWords call tracking will not work with personalized numbers. But, upon further investigation, we discovered that not all pages on the client's website displayed the personalized number. Some inside pages show the old fashioned numeric number. So jewelry retouching service we added website call tracking anyway. And guess what? We started tracking one lead per business day from these numbers. That might not seem like a lot, but given that we were generating these hits from a few random inner pages, imagine what we could generate from the whole site!
Of course, another reason we were so keen to implement call tracking on the website was to define lead attribution. Without call tracking in place, it is difficult to determine what is generating leads. How do your customers find you? When we raise this issue with customers, they retort, “We always ask where people found us.” But when asked, customers usually answer "Google." Ok, but does that mean organic search on Google or PPC Google? We do not know. Without proper lead attribution, it's easy for PPC success to look like